Come up with better ideas, faster.


Whether you’re brainstorming, doing research, or crafting that perfect email — wouldn’t it be great if you could access your best ideas more easily?

We think so, and that’s why we’re building Idea Journal: a software platform that uses machine learning to help you better rank, remember, and review ideas.

Sign up below to receive an invite to test the beta once it’s ready!

There’s no shortage of good ideas, sources of inspiration, or tools (physical and digital) to capture them.

The challenge is having the right idea, at the right time.

Use Idea Journal to be more creative and come up with better ideas, faster.


Some ideas are better than others -- upvote the best ones. Think “Tinder for ideas.”


Keep track of your top ideas with reminder notifications sent directly to you from Idea Journal.


See how different ideas relate to each other using automated and user-generated tagging, and customizable summaries.

IJ's Methodology

Our approach to building Idea Journal uses research on creativity and innovation both as a source of inspiration and as a guide.*

There are two key findings that inform our approach:

1. History suggests that many of the breakthroughs in art, science, and business are the result of different ideas, perspectives, domains, and mediums mixing together. We want Idea Journal to be a kind of “collision engine for creativity” to help make this process more deliberate.

2. The most fertile environments for creative and innovative ideas often involve a tension between opposing tendencies (e.g., search versus discovery, order versus chaos), and we want the design and functionality of Idea Journal to reflect this.

*Here are some of the creativity and innovation researchers and practitioners whose work and findings have inspired us: Margaret Boden, Mihaly Csikszentmihalyi, Edward de Bono, Steven Johnson, Mary Lou Maher, Sir Ken Robinson, Everett M. Rogers, and Piotr Wozniak, among others.

Our Team


We’re Cheo and Sherman, and we’re primarily motivated by one question: how can we make the process of coming up with good ideas more efficient, to help people be more creative?

Our proposed answer is Idea Journal.

Cheo Rose Washington

Cheo Rose-Washington

Co-founder & CEO

My name is Cheo and I believe ideas can change the world.

I have a passion for learning, and feel a sense of excitement whenever I come across a new idea. There are two core beliefs that underpin my interest in pursuing Idea Journal:

First, there’s value in variety. Whether reading, writing, meeting new people, or working in cross-functional roles, I’ve found that combining otherwise disparate perspectives can lead to new insights. I want Idea Journal to be a “collision engine for creativity.”

Second, ideas have the power to change our thinking, which can change our behavior, and ultimately, make us better as people.

Sherman Tan

Sherman Tan

Co-founder & CTO

My name is Sherman and I believe ideas can change the world.

I obsess with efficiency, and am passionate in making complicated things simpler. My motivations behind Idea Journal can be summarised in the 2 points below:

I strongly believe that Idea Journal can simplify the way we organize our thoughts. By "codifying" our thinking process, we can achieve our 10x ideas more quickly and efficiently.

Enhance our ability to consume the vast amounts of data to make us cognizant of the world around us. Knowledge is power.